'Project Connect' booklets disappear when people gather

People have issues. Project Connect has answers. For these booklets to work, however, they have to be accessible. That might be your local public library, a favorite donut shop, or your attorney’s waiting room. Wherever people congregate, Project Connect booklets disappear. Want to see them vanish? Put a rack in a place where people get together. Jack Johnson did.

Johnson, a Lutheran Laymen’s League member, knows the booklets work. He set up a display rack where people—all kinds of folk—would be getting together: the fellowship hall of Trinity Lutheran Church in Jefferson City, Missouri. Used as a polling place in recent elections, the hall was hopping with people and the rack was constantly being refilled. This simple strategy netted Trinity a win-win in its outreach efforts: people in need took away valuable information and potential ministry areas (based on booklet topics taken) could be targeted.